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It used to be an obscure hard-to-find ingredient, but recently the Internet has exploded with websites selling weight loss products based on an extract of the fruit and it even got some decidedly hucksterish treatment from Dr. Oz, a TV personality made famous by Oprah Winfrey. The fruit is known in India as gambooge. It is apparently also an ingredient in some weight loss products as hydroxycitric acid. Oz promoted it and continues to assert that garcinia cambogia is an effective aid to weight loss.