The gigs I bought sent over k to my site but not one sign up, a very good sign of bot traffic. Also, when I get your email, I read through it and click the link where I start reading the same introduction. And with simple, typography focused templates, you can be sure your emails will always look great.
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Learn something new every day More Info An email newsletter may include updates on an organization, tips and interesting facts about the industry, or savings and special offers. Most email newsletters feature an HTML layout which includes hyperlinks to a landing page.
The task of writing the content of an email newsletter is typically assigned to a web copywriter, while a designer creates the layout. Whether or not the email newsletter is actively selling a product or service, marketing is always the main motivation behind sending email newsletters. Even non-corporate organizations such as not-for-profits and schools can use an email newsletter as a means of promoting their initiatives and keeping their organization top of mind with recipients.
The organization might compile this list themselves from their clients, stakeholders, or other associates, or they might purchase a bulk email list of opt-in recipients from an email blast service. If the recipients have not consented to receive such updates via email, then the email newsletter is a form of spam.
The content of an email newsletter typically follows a certain layout which is dependent on its purpose. Email newsletters that are meant to provide a general update and open up communication between the recipient and sender usually include a greeting in the introduction from the head of the organization or the editor of the newsletter.
The intro is usually followed by a table of contents which may feature the same chapters in each newsletter, such as sections for interesting facts, employee of the month, or games. Melonlity -- great points and here's something else to keep in mind -- make sure to provide regular newsletters that contain useful content. If you develop a newsletter that provides useful information to your readers, you are for more likely to get visitors than you would be if you have a lot of spammy, marketing content.
As for providing regular newsletters, resist the temptation to publish too often. Establish your publishing frequency early on and resist the temptation to publish sooner than you regularly would. People get a lot of emails, so you want to both set a time that readers expect your email but not overdo it.
Publishing to frequently annoys people and you might find "unsubscribe" notices coming in at an alarming rate. Keep that writing punchy and to the point. If you want to "tease" to more in-depth articles on your site, that is preferable. People tend to skim emails, so you want to provide enough information to interest them but not so much that they get irritated and disregard your newsletter completely. Besides, that's kind of the point of an email newsletter -- to provide enough information to get people to come to your site.
There are a lot of great HTML email services out there that will allow you to add a generous number of subscribers for free, meaning you can test out your email newsletter -- if you get more subscribers than are allowed in your free account, you can upgrade to a paid account.
In other words, if your email newsletter isn't successful you aren't out anything. So in majority of the cases it goes exactly like you said in the video: But there are those exceptions..
I love your Podcast and I subscribe to your email list. I have a question. I have an eCommerce site. I do have an email list and I send out monthly emails. I have a blog, podcast, and videos dedicated to my niche. Still, I am uncomfortable with the content of my email marketing. I want to be an asset to the community of my niche. Email destroys facebook and twitter when it comes to response and conversion rates. People may like you or follow you on social media…but they will buy from you on email.
How do you put the email capture form on the top of your page, a pop up form and the middle of a page on your website? Funny thing is you can build an email list without having a huge amount of traffic. Every time I give a golf lesson, I just ask them for their email address to send them free lessons and updates.
I figure that many people who go there once, will buy the book. Yes — you will take a hit in numbers, but the ones that are left on your list will be more likely to engage with you. I just recently started trying to grow my email list on my blog SEONick. However, all email lists are not created equal.
Having a large but unresponsive list is meaningless. A targeted, responsive, extensive list is the objective. It kind of fits with my subject of curiosity, so I think it works. How are people finding your site? That will be the biggest factor whether such an approach will work for the people you are sending to your site through seo, social, paid ads, guest posts, etc. During the last 50 days, I also experimented with creating viral posts one of which was shared on Social Media over , times to see how they impact on the signup-rate.
Next thing is installing a Top Feature Bar. I guess I should be paying closer attention to this study! With soooo much amazing material to digest in the A-list blogging Bootcamps I overlooked it. This is an awesome problem to have: A course that OVER-delivers and covers it all.
Rather then most that you brush through in a day and are left hoping for more. I watched your video and was quite impressed and maybe have learned something from it. I have only a link to my opt in page so the customer only see,s writing where they click but It seems it would be much better if they see a banner down the side.
Thanks for the food for thought! I want to start an email list but my site is a journey site as I learn something. I do not present myself as an expert in the field but as a beginner. Should I still have a sign up anyway, even if they are only getting blog updates from a non-expert? The way I see it when someone invites you into their inbox, they are giving you far more permission and access to them not to be abused than via any social media channels….
Hey Derek, I think you should follow this up with an email marketing strategy video. Also, when I get your email, I read through it and click the link where I start reading the same introduction. Maybe you can put a link at the top of your emails to the post for the open-clickers. Then have a link here for the open-read-clickers. Thought for thought, as I say starting today ;. I agree and disagree, Derek. Yes, email lists are highly valuable.
But from a loyalty perspective? You might want to rethink that one. SO I am left with using these other plugins that never have the look or feel or customazations that I really want. Which is why I think my conversion are not great at all. We tested and received more than a hundred per day from the popup alone with the standard sidebar opt-in form as well on the site versus less than 10 per day with no pop and just the sidebar opt-in form.
Our tests have conclusively determined that between 20 and 30 seconds is optimal for our sites because a visitor has an opportunity to engage before being hammered to enter their info.
It needs to be something of relevant value. Real value that scratches the itch but leaves them wanting more. Ultimately, no plugin or product offered by Aweber or MailChimp did exactly what we wanted so we outsourced a java programmer through oDesk to create what we wanted very inexpensively in relation to the monetary results.
The results have translated into more than 30, active subscribers in the last 12 months alone who vote with their wallets, purchase e-books and Amazon affiliate products and click on Adsense ads.
Thank you for this reply Vincent! I know I have lots of testing and tweaking to do. But first… as he says… I need to get loads of traffic before I can accurately split test. I am a work in progress. I drive lots of clicks from twatter but the sign up figures are low. Do you think that by not offering a free download or e-book that you are building a purer list of people who genuinely want info from you?
Is it better or worse to offer free content in exchange for email address? I try to explain to the women I coach all the time how valuable email list building is- They asked once what is the point when they can come to see a blog post. I knew I had a lot of work to do LOL.
My Mompreneur site lots of blogging tips etc. Always looking for great list building tips to share so thanks for posting. I do get great results from Twitter though also. Lots of people interact and respond there- I love Twitter over FB. I am with you Derek The Money is in the list! With Google going crazy, we better have a back up and what can be better than instant traffic from the list. Every large site that I would ever considering subscribing to by email such as Scientific American posts weekly roundups.
Need to make a separate option. I know blogging is one way to build traffic, any more? I have the same problem, Sarah. Opt-in boxes, but not enough traffic to the site, only a few opt-ins per month.
How to get more traffic to a site to begin with? I looked at your site because your words really caught my interest. What comes to mind for me is — what if you ever write a book or decide to offer a training program? It would be fantastic at that point to have a list! When I find a shirt I like, I buy one in every color. And sometimes 2 of the same color. Good point about Twitter and other social media networks. I currently have the forms on the top of my homepage, on my about page, and below my blog posts—so I should put one on my sidebar.
Still, do you have any advice on how to get my subscribers to open my email updates instead of ignoring them? What are your thoughts on email promo partnerships? For example, partnering with several other experts to give free gifts away. Then you send a link to your subscribers and drive them to this free giveaway. I did one recently and got about new subscribers.
My e-mail list is absolutely my 1 priority, and virtually ALL of my sales come from subscribers. In my two cent opinion, previously I am emailing out the full content, somemore attach with the application form and seminar agenda, all in full details.
Now I am sending out the information piece by piece, start with the teaser and follow by the content and if they really excited to enroll into my seminar, I will send them the link to download the application form and payment options. In my limited experience, sending a link to a larger piece creates a small bit of friction for the reader and only a percentage of the recipients will click through to read the full article.
At least, not reliably. You can put videos in an email you just need the right service. I use the Ezine that come with Site Build It. I also wish I had started building my list earlier as well. For me an email list was a tremendous waste of time. Interest from advertisers or potential partners was practically nil the list has about readers. For my site, ads e. For example I recently tried a little closer integration with FB and got a fair amount of push-back. Because I started two weeks ago — it just takes time!
I am building my email list by 1 offering quality freebies that people want; 2 getting on other blogs and commenting, 3 working the social media FB, Linkedin, Twitter, etc etc mercilessly and 4 working my friends and colleagues. If you are posting anything on social media, probably some of that same content could be crafted into an e-mail. The only answer to that is to do the work to get to know your target market and what makes them tick and then become a valuable resource for them.
Derek is a great example to follow with this! It provides you with the ability to more effectively engage with your audience. Social networks are busy and crowded, but email is one-on-one. Derek is particularly good at this not to kiss his ass or anything and has routinely mentioned his practice of asking for replies to his newsletter mailings.
Those replies start conversations which, in the longer term, lead to an audience that feels connected because they are. Another plus is user-level tracking. The other, more obvious benefit is that email is a good deal harder to ignore than one of a zillion Twitter or Facebook updates, so marketing products or services via email will, in many cases, convert better.
You send them your monthly newsletters, updates when you have new products or services, a new blog post, information on a a sale or special promotion. They are valuable because they allow you to keep in touch with people who want to hear from you. You know they want to hear from you because they told you could contact them when they signed up. They allow you to maintain a relationship.
It could take multiple encounters, so over time the more you send them useful information, the more likely they will be to buy from you eventually.
I have a Standard Theme WordPress based blog and have no idea how to set it up to build a email list. Lana, the simplest way to get an email list for the Standard Theme is to use a widget on your sidebar. It should be at the very top even above your personal profile since the goal is go get your visitors to join your list. Lastly, offer them something enticing like a free report, 7 tips, a video or something more than just subscribe to the blog.
Vertical Response is very inexpensive for smaller email lists…like a penny a person lol something like that! And easy to work with. I use Mail Chimp on my WordPress website and I put together an explanation of how to add it to the sidebar. It has helped me tremendously.
I hope it helps you too. I tried MailChimp once and was very disappointed. Thanks for all of this. I was beginning to think it was me when it came to challenges in customizing with Mail Chimp. How much is AWeber? I have never had a problem with Mailchimp and surely you promote whatever you want in your own newsletter? What sort of problems are you having? I am starting to build my email list.
But at the moment those emails I collected are from offline and I imported in! But I am getting to know there are more people using Aweber arounds me, wonder if those features in Aweber not available in MailChimp? Have a thought here, since I am more familiar with MailChimp now, and thinking to upgrade to their paid version. Or should I try out the features in Aweber, only to decide which one suits me?! If you use MailChimp free account up to 12, free emails a month while you are building up numbers and loyalty, you can switch to a paid account later, when you have a big enough list, and want to start promoting products.
Wow thats amazing how long did that take? I just started mine and I only 22 people on my list I am trying to increase it. Aweber does indeed let you import subscribers, as long as you can show that they were added from a double opt-in system. Contact aweber support, and tell them you want to transfer your list from Mail Chimp, and they will walk you through the rest. You pretty much have to start your list over unless you can get people to re-opt in.
If you have a specific reason to switch from MailChimp, I think you could use icontact or getresponse, as I believe they both let you import your subscriber list. I send an email to my clients every week. And I get far more people paying attention to my emails now than my facebook and twitter page. And I also have it sent up so clients can read my back issues of my newsletters.
I very much enjoy your webinars, thank you so much. Start Here Blog About. Joel Huang My email list is surely not my priority right now but I want to make it so. Jeff Thanks for the wake up call. It is really good and you have done a great job. Bob Lowe Thank for the post. Damir Hi Derek, Amazing article, thank you for sharing it! Taji Hillson Loved your video. Arafat Good write up. Ria I am afraid to collect personal data like e-mail address about my customers and even more frightened to send them even a word after reading the regulations like CAN-SPAM Act and International spam law.
Kev Certainly am focusing on building a list. Lee Caleca Ok, you got the coveted email address. Darlene Cary Eugenia — Aweber vs. Why do you like better AWeber than MailChimp? Doug Terpening Derek, Awesome.
Thanks for making it easy for a slow guy like me. Godwin Derek Halpern is nothing short of social genius. Success means going from failure to failure without the loss of enthusiasm… Wishing you Prosperity, Deon Christie. Tracie Can someone tell me how to set this up? Shital Bhalani Wow I had no idea there was an email subscription service that made things like this so easy.
Deon Christie Hi Fiona, Have you tried using a reason why kind of subject line. Christopher Solimine AWeber is my absolute favorite e-mail client. Shikha Jain A good idea along with a detailed implementation procedure to grab attention of people at our blog. Tim Blankenship Glad to see you just have a simple email opt in.
Mark Hayes Seen this happen so many times, when I built my first ad based website I was exactly like Derek, why would I want to do that! Deon Christie Hi Kim, Good point as they would get notified of all your posts anyway, right? Wishing you Prosperity, Deon Christie. Joseph Twumasi I use Aweber as my service provider and their service is really great. Thanks for the great tips Derek. Great post Derek, awesome tips as always. Whitney Thank you for giving me an idea to add value to my business.
Susan Velez I just found your website because I am in the process of trying to grow my email list. Rahat To be honest, actually I am an idiot! Jason Rasset I have no idea..
Deon Christie Hi Jason, I know the feeling, had the same problem. Gaby Very good post. Antoine Hey Derek, Great article indeed. Janet Just getting started. Greg Awesome video man! Chris When I tried my hand at affiliate marketing a few months back, yes, I tried to focus on building an email list; creating opt-in pages, spending hours writing follow-ups and all that shit. Johny uuu, i am one of the idiots. Starting to build my list today….
Deon Christie Hi Johny, Nope, definitely not an idiot. Perhaps I may be of assistance… Regards, Deon Christie. Deon Christie Hi Antonio, Do you have any landing or squeeze pages? Lauren I never thought it would be beneficial to start an email list because a. Im stumped, experienced list builders answers welcome!!!
But you can help that percentaage with these tips: Thanks for the tips Derek! Jesse Fernandez Derek, how can you locate blogs that you want to pitch your articles to, so you can see that increase in traffic? Is there a tool of some sort that you use in particular? Jesse Fernandez Thanks for looking into this topic. Alexis Grant Derek — SO right on.
And enjoyed the comments, too! Thanks for the advice Church Johnson. Jesse Fernandez The many different positions of real estate around a webpage is imperative for an email subscription box.
Joe Cassandra Great video Derek! Brad West Is building a list always a good thing? Kenneth Vogt I think you have your formula backwards. Brad West I run a site about teaching English overseas. A few off the top of my head: Mark the Mojo Master Derek, great advise and I especially like the fact that you highlight that it is the basics, such as building an active list, that matter.
Phil Cropper Hi Derek, Great video and very timely for me. Bethany Your advice is golden, Derek! Sonia I have learned a great deal from your site since signing up for your newsletter.
Ramsha Afaq Ok, so I am an idiot and I have realized it after watching this great video. Lana I am working with Infusionsoft right now to build a email marketing campaign for our Real Estate Business in Canada.
Arnout from europe I agree with Derek. In these automatic robotized clean up actions they will delete a lot of real profiles too as youtube did with the too passive subsribers Anuway, email works fo me But i have some tips to make your email list grow even faster. Emily Hi Derek, Is there some sort of service you can subscribe to that allows you to upload email addresses and contact info and then send batch emails? Greg from France Hello Derek, First, congratulations for your posts: Sporty Hi Derek Great post and video.
Olle Lindholm Hi Derek, Spot on! Ankur Sharma Hi Derek, Thanks for the insights…only one question how your strategy for developing email subscription list will vary from a website with user sign-up functionality with respect to a blog where a user need not to sign-up. Hans Hi Derek, Great reminder. Adarsh Thampy Derek, Great advice.
Troy Vayanos Thanks Derek, I only have the one opt-in box on the top right hand corner of my blog. A simple change to make but hopefully will result in more subscribers. Zac I have an email list and I use it to send emails of my blog posts. Michael Stetina Hi Derek — Thank you for another great update.
Rich Amooi So does that mean I am going to have two opt-ins on my website? You are very, very helpful resource of quality information. Mihai Freshome Derek for blogs would you even consider feedburner as an option as a newsletter? Google is shutting down Feedburner. Jenny I followed your advice Derek and in 4 weeks of going live with my site I have 18 subscribers.
Kathleen I have this same issue. Alissa Hi Derek, I agree with you for the post part about social media. Pamela Grow Building and now growing my email list has been my number one priority since day one. Rex Williams Yep, the pros have been saying this for years.
An email opt-in is all it is. What do you think? Janet But the site is brilliant! Shae Hi Derek Love the video and the post and as always you provide killer content. I only ask this because it sure as hell confuses me ;. Michelle Great video Derek. David Hey Derek, Do pop ups on a site screw with your google search listing ranking or quality score on adwords? Thanks ahead of time, David Veras. Andreea Totally agree with you on this one, Derek! I have had the same experience, too! Brady Roberts Derek, You are dead on!
Chandra Clarke Love the production values on your videos, Derek. Laurie As always Dereck I love your video! Jason Albert I love your Podcast and I subscribe to your email list. Thomas Email destroys facebook and twitter when it comes to response and conversion rates. Gregory Ciotti Privacy factor: Jakob Derek, How do you put the email capture form on the top of your page, a pop up form and the middle of a page on your website?
Sean Mysel Great website. Thanks again and keep crushing it! So my new site only contains one thing: Mary Write to Done Yes, collecting email subscribers is crucial, Derek. I used elements like signup-box between post and comments, the Hellobar, a popup. Coach Comeback I guess I should be paying closer attention to this study! Jon I want to start an email list but my site is a journey site as I learn something.
Mariam Turay Solid advice. Question, what plugin are you using for the popup email subscribe? The way I see it when someone invites you into their inbox, they are giving you far more permission and access to them not to be abused than via any social media channels… Great stuff as always Derek! Nicholas Tart Hey Derek, I think you should follow this up with an email marketing strategy video.
Dave Linabury I agree and disagree, Derek. Now to find the right type of plugin, or have one made. Thanks for the specifics you were willing to share! Definitely got me thinking.
Coach Comeback Thank you for this reply Vincent! Andrea really had this problem; I thought twitter and facebook would make miracles and guess what, not a single conversion. Andrew Good stuff man. Lisa Cash Hanson I try to explain to the women I coach all the time how valuable email list building is- They asked once what is the point when they can come to see a blog post. Gregory Ciotti Every large site that I would ever considering subscribing to by email such as Scientific American posts weekly roundups.
Chris Lysy Yes, because your jedi mind tricks aka persuasive arguments in the past were very persuasive. Laura I have the same problem, Sarah.
Rachel I looked at your site because your words really caught my interest. Sarah E Why do you only wear Lacoste shirts? Or ar they vintage? Shayna My e-mail list is absolutely my 1 priority, and virtually ALL of my sales come from subscribers.
Jeffery Lam In my two cent opinion, previously I am emailing out the full content, somemore attach with the application form and seminar agenda, all in full details.
I think this works better! Brett Kelly In my limited experience, sending a link to a larger piece creates a small bit of friction for the reader and only a percentage of the recipients will click through to read the full article.
Jessica Weagle You can put videos in an email you just need the right service. Adam Derek, I also wish I had started building my list earlier as well. Not everyone uses Facebook. All of this is to build a following so people will buy my books when I go to publication.
Love your stuff Derek. Mattan Griffel I guess the question is: What do you do with them? Rivka Kawano If you are posting anything on social media, probably some of that same content could be crafted into an e-mail. Brett Kelly It provides you with the ability to more effectively engage with your audience.
Kelli P You send them your monthly newsletters, updates when you have new products or services, a new blog post, information on a a sale or special promotion.
Alex Navas Lana, the simplest way to get an email list for the Standard Theme is to use a widget on your sidebar. Katy Lowe Vertical Response is very inexpensive for smaller email lists…like a penny a person lol something like that! Chihuahua Zero Or if you have zlich money like me , MailChimp is another alternative. Ellen Jaffe Jones Thanks for all of this. Michelle I have never had a problem with Mailchimp and surely you promote whatever you want in your own newsletter?
Jeffery Lam I am starting to build my email list. Brett Kelly First steps: Ken Thanks Brett, I had no idea how to add the opt-in form. Susie Brett Kelly is right on! Always test and tweak! Martha Preston Wow thats amazing how long did that take?
Ellen Jaffe Jones do you know if you can convert easily from mail chimp to Aweber?
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Email marketing, ads, landing pages, and automation tools to grow your business on your terms. Get the word out with email, social ads, and make make your life easier with automation. It's easy, and you’ll be in good company. Start for free. Email newsletter apps that do everything from design to list management to email delivery in one app are typically the best option. They're especially cost effective with smaller lists, and save you enough time to pay for yourselves. Our powerful editor makes it easy to match your brand to a newsletter template. Choose your colors. Add your text, logo, and images. Customize with a drag, drop, and click. Plus, all our email templates are mobile responsive.